Company Profile

electric switches & outlets
JDL Electric was founded in 1980 as an electrical contracting company. After 11 years in the contracting sector, the directors decided to explore new options and started an electrical distribution outlet.

The result of this decision was that, in 1992, the new company, "Jade Lee Electrical Wholesalers" was established on Gallagher Road in Midrand, and we began trading from our modest 250m² premises with a staff complement of 8, one delivery vehicle and a proven advantage in the electrical sector based on experience and good service delivery.

As a result, the company grew from strength to strength. Through word of mouth our client base grew exponentially. By means of our customer-centric approach and service-oriented delivery, customers and suppliers developed trust in our business and our service offering. We consequently established strategic and long-standing partnerships with electrical sector leaders.

Our subsequent growth is demonstrated by the fact that today we have a staff complement of more than 50, six delivery vehicles, and we have new premises that is testimony of our growth over the past two decades. These new premises are situated at the Midrand Central Business Park, 1042 Morkels Close, Halfway House, Midrand. We ascribe our success to the fact that we are serious about making a difference in our market and by offering our customers and suppliers professional and efficient service. We have a firm and fixed focus on customer satisfaction.

The true extent of our pledge towards customer care and service delivery is demonstrated by our trading hours. We trade from 06h45 to 17h00 Mondays to Fridays, saving our clients an hour, often wasted in travelling through the peak morning traffic, and 08h00 to 13h00 on Saturdays.

electrical connetion digital multimeter

Our new premises is perfectly situated, and boasts a beautiful customer-friendly extensive show room with safe and ample parking. We continually strive for perfection to cater for the requirements and preferences of our customers.

In response to our growth and with our new strategic direction, we have redefined our Vision and Mission:

JDL group Photo 2016

Our Vision

Our Vision is to be the leading distributor of electrical and cable products by providing integrated solutions through superior service and cutting edge industry expertise

Our Mission

We will achieve our Vision by:

  • Being proudly South African through acting as a responsible partner on the road to progress and development, contributing to our country’s goal of a better life for all;
  • Growing our market share through innovative partnerships and operational excellence, hence becoming one of the leaders in the dynamic electrical market sector in Southern Africa;
  • Responding to the demand for alternative energy generation by incorporating environmentally friendly practices;
  • Ensuring customer satisfaction by continuously creating and maintaining close and productive relationships with all our customers and suppliers;
  • Consistently offering quality products, technical expertise and outstanding services through uncompromising dedication to our total offering;
  • Regarding our employees as a valuable asset and realising their potential through growth and development.

Our Values

In delivering superior service to our customers and suppliers, we will consistently adhere to the following values:

We will demonstrate determination, dedication, commitment and a strong team spirit to underpin all our endeavours

We will regard all our customers and suppliers as the driving force of our operations, always putting them first by going above and beyond

We will make integrity the foundation of all our relationships and focus on the unlimited potential of our people

We will adhere to the highest standards of professional conduct in all engagements, exceeding expectations on every level

We will always conduct ourselves in a manner that demonstrates the values and principles which shaped JDL Electric.

We at JDL Electric have adopted and implemented the mind-set of


As a trusted supplier and customer, you can call on any of our experienced staff members to share their knowledge acquired over many years to bring you the best in products that meet your every expectation.

We maintain a professional relationship with our customers and suppliers, operating from the premise of trust and mutual respect. We are proudly South African and currently hold a BBBEE Level 1 rating.

We know and fully understand that in the ever changing business environment, there will constantly be new challenges. This enables us to continually remain informed of market trends and acquire up-to-date information in order to provide our customers with new and innovative solutions to all their electrical requirements.

Our Products

Distribution and Logistics
We offer a delivery service. Most of our goods are delivered to customers within 24hrs of order. We always strive to deliver quality products, as well as quality service!